Leadership at pier 4
Meet Our Leaders
Get to know the faces behind our operation and discover the dedicated people that set us apart in the world of real estate. Our team members bring commitment and enthusiasm to every endeavor, ensuring its success. Learn about their backgrounds, experiences, and the shared vision that unites us.
Senior Management
Led by an established leadership, our senior management team is the foundation of Pier 4’s success. Our leaders oversee the highest level of operations, diligently steering the company towards excellence in its industry. Their depth of experience and expertise sets the industry standard and motivates the entire organization to reach new heights.
Darrell Ashby
Chairman & Co-Founder
Darrell Ashby is the Chairman and Co-Founder of Pier 4. He is responsible for corporate decisions, managing short and long-term financial and operational goals, while maintaining corporate development. Darrell has over 40 years of real estate and asset management experience, combined with 38 years of general contracting experience. Prior to founding Pier 4, Darrell successfully owned and managed a real estate portfolio throughout Canada and the United States, alongside owning and operating his general contracting business. Darrell's exceptional skills include strategic planning, financial management, and operational leadership.
Adam Ashby
CEO & Co-Founder
Adam Ashby is the Chief Executive Officer and Co-Founder of Pier 4. He plays a pivotal role in establishing and executing strategic direction and asset management for the company, demonstrating exceptional leadership and management skills. His expertise focuses on strategic planning, asset management, and investment strategies. Prior to founding Pier 4, Adam's professional background encompassed commodities trading, property management, and investment management. He is a graduate of the University of Western Economics program and he has completed the Exempt Market Proficiency Course (EMP) through IFSE.
Michael Ashby
CFO & Co-Founder
Michael Ashby is the Chief Financial Officer and Co-founder of Pier 4. He manages all financial operations within the company, taking charge of strategic planning and risk assessment, demonstrating his outstanding financial management abilities. Michael's expertise extends to honing debt and equity strategies for optimal performance. Prior to joining Pier 4, Michael worked for both public and private real estate funds and other lending institutions. He holds an Honours Economics Degree from Wilfrid Laurier University and has a Master’s in Economics from the University of Ottawa.
Darren Gazdag
Vice President, Sales
Darren is the Vice President of Sales at Pier 4, where he applies over two decades of expertise in financial sales. His primary responsibilities include spearheading business development initiatives and nurturing investor relations within the investment advisor channel. Darren is committed to enhancing client experiences and delivering superior private equity solutions that ensure exceptional returns. His efforts are key to driving Pier 4's strategic objectives in the advisor community.
Serge Fouchaux
Vice President, Sales
Serge is the Vice President of Sales for Pier 4 in Eastern Canada, leveraging over a decade of experience in financial services. After earning a Finance degree from H.E.C. Montreal and securing CIM, CFP, and FCSI designations, Serge has excelled in sales and business development. His career highlights include leading successful initiatives such as an IPO of a closed-end fund on the TSX and implementing an investment loan program through a joint venture. Serge is known for his collaborative approach and innovative strategies, consistently driving market share growth and profitability.
Janet Bray
Director, Human Resources
Janet Bray is the Director of Human Resources at Pier 4. She is a true advocate for the success of Pier 4 and the team. She has a demonstrated ability to translate organizational needs into practical strategies, building capabilities, effectiveness, and employee engagement. Developing and implementing effective leadership, talent and people initiatives that align with the business goals and strategy, ultimately supporting our success. Everyday working to enhance our company culture to ensure our team and our business thrives. Prior to joining Pier 4, Janet led teams in the financial services sector in Human Resources, Marketing and Product Management. Janet has a Masters in Human Resources from Cornell University and is a member of the Human Resources Professionals Association.
Jake Levy | REIT
Senior Manager, Strategic Finance
Jake Levy is the Senior Manager of Strategic Finance at Pier 4 REIT. He oversees the accounting and financial activity of the REIT, showcasing his proficiency in financial management and accounting. Prior to joining Pier 4 REIT, Jake gained experience in public accounting, specializing in auditing and accounting advisory services, further honing his financial skills. He holds an Honours Commerce Degree and a Graduate Diploma in Accounting from the University of Guelph. Jake is also a member of the Chartered Professional Accountants of Ontario, underlining his years of experience and expertise in the field.